JOHNNIE WALKER® GOLD LABEL RESERVE™- special Lunar New Year Cocktail Promotion in Singapore
February 2nd, 2013
JOHNNIE WALKER®, the world’s leading Blended Scotch Whisky, will usher in the Lunar New Year in Singapore with an introduction of three specially created cocktails featuring its celebratory blend, JOHNNIE WALKER® GOLD LABEL RESERVE™. A collaboration with three of Singapore’s leading cocktail bars – The Tippling Club, Jigger & Pony and Nektar, each cocktail symbolises an auspicious start to the Lunar New Year.
The cocktails – Good as Gold (Tippling Club), Liquid Luck (Jigger & Pony) and Lunar Harmony (Nektar), will be available from 1 – 28 February 2013. A premium whisky crafted for versatility, JOHNNIE WALKER® GOLD LABEL RESERVE™, with its striking liquid gold colour, is the ultimate drink for iconic celebrations – perfect for toasting to an auspicious New Year.
In the spirit of the Chinese tradition of consuming symbolic dishes for the New Year, auspicious elements have been incorporated into each cocktail. The cocktails feature key Asian ingredients, which not only represent well-wishes for the New Year, but also stimulate the senses by creating unique multi-layered flavours. For example, mandarin oranges and plums were specifically chosen and added, as they relate to good luck wishes and phrases such as Jin Yu Man Tang (金玉满堂) which means a prosperous feast and abundance of wealth.
Lee Jak Tim, Brand Manager of Johnnie Walker, MHD Singapore, says, “The JOHNNIE WALKER® GOLD LABEL RESERVE™ boasts a golden heritage of versatility, making it the perfect deluxe spirit to complement the Asian flavours and ingredients in these creative cocktails. It’s a drink made for life’s symbolic moments and we are excited to bring you these three serves that have been specially produced to toast to the Lunar New Year. We are confident that these new offerings will be popular with our consumers, in heralding the New Year.”
JOHNNIE WALKER® GOLD LABEL RESERVE™ contains the prestigious Clynelish malt whisky, where legendary deposits of gold have been found in the river that feeds the distillery. The Master Blender is known to have used some of his most treasured whiskies from his selected JOHNNIE WALKER® reserves to create this luxury blend steeped in heritage and synonymous with gold celebrations such as the Lunar New Year.
The Lunar New Year Cocktails
Liquid Luck – Created by Gan Kwok Yee (Guoyi), Jigger and Pony
Encourage the good luck and happiness traditionally associated with oranges and grapes by enjoying some Liquid Luck. Johnnie Walker Gold Label Reserve is combined with the zesty orange flavours of Grand Marnier brandy and topped with Fino Sherry, an elegant fortified white grape wine. The blend creates a unique, bold taste – perfect for toasting lucky New Year’s well-wishers!
Lunar Harmony- Created by Sufian bin Mahmoud, Nektar
Enjoy a harmonious and prosperous New Year with the symbolic flavours of the Lunar Harmony. The subtle creaminess of Johnnie Walker Gold Label Reserve is unveiled through mixing with traditional Chinese lotus seed paste, five-spice powder and an egg yolk. The diverse ingredients blend effortlessly together, creating a taste explosion that is sure to result in harmony among the family!
Good as Gold- Created by Zachary Connor de Git, Tippling Club
A striking rose gold liquid, Good as Gold symbolises a wealthy and prosperous year ahead. Its distinctive blend is achieved by the perfect marriage of Mirabelle Plum Liqueur, DOM Benedictine and Johnnie Walker Gold Label Reserve, combining hints of fruit and wood with sweet plums to create an exquisite colour and taste. It’s as good as gold!
Johnnie Walker- Singapore
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