Offshoot of Indonesian dining, bar & retail concept opens within repurposed urban space in Sai Ying Pun

Potato Head Hong Kong

October 26th, 2016


Iconic Indonesian hospitality and lifestyle brand Potato Head recently introduced their celebrated dining, bar and music concepts into Hong Kong with the opening of the multi-concept Potato Head Hong Kong in the emerging Sai Ying Pun neighbourhood. Best known for their mega-popular Potato Head Beach Club in Bali, the PTT Family group also operate creative dining and lifestyle venues in Jakarta, and since 2015 – Potato Head Folk in Singapore. In addition to their legendary parties on the beach in Bali, the PTT Family have also garnered international acclaim for their original design aesthetic that deftly melds traditional Indonesian cultural elements within a contemporary lifestyle sensibility. In the new Hong Kong branch, guests can order coffee from artisanal international coffee purveyor I Love You So Coffee – dine casually all day in the chic café and bar – or experience a modern interpretation of authentic Indonesian cuisines and cooking techniques in Kaum restaurant and dining room. And discreetly tucked away in a space behind the restaurant, The Music Room is an intimate haven for vinyl music aficionados.

Design   Set within a re-purposed kindergarten space within the increasingly vibrant Sai Ying Pun neighbourhood, Potato Head Hong Kong brings together Indonesia’s PTT Family with celebrated local Hong Kong restaurant and hospitality operators the JIA Group. And the interior design – a collaboration between famed Tokyo architect Sou Fujimoto and the experienced PTT Family creative team. Referencing the idiosyncratic Indonesian cultural, design and lifestyle ethos of Potato Head, the interior exudes a comfortable, dialed-back sophistication with a decor featuring an eclectic assemblage of retro and contemporary furniture – and highlighted by the traditional Indonesian handcrafted timber panels – especially crafted in a single Sulawesi village – that embellish the ceiling and walls of the Kaum dining room.

All-day café and bar   The solid teak bar, bench tables, and chairs evoke the quintessential tropical beach club aesthetic of Bali – ideally complemented by the tropical-themed cocktail list created by the renowned PTT Family mixologists. Suffused with natural light, the lounge and table settings invite relaxed all day socializing – refueled with light bites, coffee, fresh juices and other beverages from the café menu.

Kaum Kitchen & Dining   At Kaum (Indonesian for tribe) guests can select between two distinct environments – communal dining at the Kaum Kitchen with a long teak table and bench seats spanning the breadth of the pared-back space, while a row of counter seats offer up-close interaction with the open-kitchen. While at the adjacent Kaum Dining, the evocative teak décor and intimate table settings offer a more sophisticated experience for enjoying the authentic Indonesian culinary specialties. Meticulously researched, the menu offers a culinary journey through the traditional cooking techniques and local flavours of the Indonesian archipelago. Familiar dishes include sate and guling (a must-try is the Babi Guling – the famous Balinese dish of pit-roasted suckling pig) are cooked on open-fire bamboo and lava stone grills, while other notable dishes include the spicy sambal relishes, and the slow-cooked stews of the rendang method such as Rendang Daging Sapi with beef, red chillies, coconut milk and spices.

Potato Head Hong Kong opens Tuesdays to Sundays (closed on Mondays) – with the all-day café and bar open from 10 am to midnight. Reservations are recommended at Kaum restaurant, where dinner is served between 6pm and 11pm.

Potato Head Bar & Music Room

Kaum – Indonesian restaurant

  • Potato Head Hong Kong_Kaum
    Kaum Kitchen
  • Potato Head Hong Kong_Kaum
    Kaum Dining
  • Potato Head - Kaum
    Nasi Goreng Bebek Dengan Jamur
  • Kaum_Gado-Gado
    Gado Gado
  • Kaum_Sate
  • Kaum_Bebek Goreng Sambal Tempoyak
    Bebek Goreng Sambal Tempoyak
(images courtesy PTT Family)