JOHNNIE WALKER® CIRCUIT LOUNGE SET TO DAZZLE SINGAPORE FOR ONE EXCLUSIVE NIGHT
September 9th, 2013
Johnnie Walker’s signature Formula 1™ party series, Circuit Lounge, returns for the Singapore Grand Prix weekend in September. This edition of Circuit Lounge promises to take luxury to new levels through indulgent surroundings, high fashion, classic cocktails, and a stellar entertainment
line-up where big band musicians meet international DJs. In celebration of the most glamorous weekend of Singapore’s social calendar, the hotly anticipated party is in town for one exclusive night, at a new location situated close to the trackside action – the world renowned Marina Bay Sands.
Get onto the exclusive Circuit Lounge guest list by purchasing a Johnnie Walker Gold Label Reserve Limited Edition bottle. Each bottle entitles consumers to two party invitations and each magnum bottle to four invitations. Consumers should head to the Johnnie Walker Singapore page at www.facebook.com/JohnnieWalkerSingapore where they will be able to register the codes found on the bottles to RSVP for the party. Invitations are limited. Bottles will be available for purchase from mid-August onwards at selected outlets.
To further ramp up the excitement this year, all fans that RSVP to Circuit Lounge through their Facebook codes will stand a chance to win the Ultimate Circuit Lounge Experience. The prize is a full suite of VIP treatments to get you ready for one of the most coveted parties in Singapore; including a style makeover, a grooming session, an exclusive whisky dinner, a Circuit Lounge private car service, and the chance to meet the man who epitomizes the glamorous Formula 1™ lifestyle – Vodafone McLaren Mercedes driver Jenson Button, before the party. Lee Jak Tim, Brand Manager of Johnnie Walker, MHD Singapore says, “The Singapore Grand Prix weekend and Johnnie Walker are all about celebrating the glamour and exclusivity of the Formula 1™ lifestyle which is why this year, we’re elevating the Johnnie Walker Circuit Lounge to create a bolder, more indulgent experience for our consumers to enjoy firsthand. Guests who attend the party can expect to celebrate with special Johnnie Walker serves, breathtaking performances and a world class music line up, all within a stunning gold themed setting at Marina Bay Sands.”
The enticing and extremely popular Flavour Lab will be making a welcome return – an experimental bar where whisky fans will get to try new and evocative serves of Johnnie Walker and maximise their appreciation of Johnnie Walker’s signature bold flavours, some of which served with a touch of local flavour. And to truly celebrate the cocktail experience, winning bartenders from the internationally acclaimed Diageo Reserve WORLD CLASS programme will be present to craft WORLD CLASS cocktails for guests at Circuit Lounge. They include global winner of Diageo Reserve WORLD CLASS Bartender of the Year 2012 Tim Philips; Runner Up for 2012, Kae Yin; and Singapore’s Bartender of the Year 2013, Zachary De Git.The privileged party crowd will also be the first to witness stunning fashion creations inspired by Johnnie Walker Gold Label Reserve from a local fashion designer.
Johnnie Walker Circuit Lounge will feature a line-up of globally acclaimed DJs, including headline act Mel DeBarge (US), supported by Posso (US) and DJ Atran (SG). Party enthusiasts will be well acquainted with New York based DJ Mel DeBarge, who is a permanent fixture at exclusive film, music, fashion, philanthropic and private events with clients including Louis Vuitton, Giorgio Armani, Hugo Boss, GQ, Calvin Klein, Nike, Jennifer Lopez, Missy Elliott, Heidi Klum, Kimora Lee Simmons, NBC, and Vogue. With his fearless spinning skills, Mel DeBarge has an extensive portfolio and is resident DJ at Avenue and PH-D at The Dream Downtown, The Borgata (Atlantic City), and Arkadia (Miami).
In pursuit of all things creative, the dynamic duo behind Posso are both globally acclaimed DJs and also avant-garde designers. With talents spanning music, design and art, Posso has been all over the world performing at super clubs, fashion events and international festivals including Summer Sonic Music Festival in Japan, Hellow Music Fest in Mexico, Pacific Fest in Orange County, LA’s HARD Holy Ship, and most recently Electric Daisy Carnival in Las Vegas. With musical roots from disco and classic house to banging electro, progressive and tech house, Posso will be sure to captivate the crowd at Circuit Lounge.
JOHNNIE WALKER CIRCUIT LOUNGE
Date : Saturday, 21st September 2013
Time : 9pm onwards
Venue : The Sands Expo and Convention Center, Hall C, Marina Bay Sands. 10 Bayfront Avenue, Singapore 018956
Admission : Through purchase of Johnnie Walker Gold Label Reserve Limited Edition bottles at the following outlets-
•Playhouse • KYO • Mink • Dom • Avalon • Fenix Room • The Vault • The Butter Factory
• Royal Room • Dream • Jasons Market Place Raffles City
• Giant Tampines • Giant IMM Shopping Centre • Giant Vivo City • Giant Parkway Parade